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Second Life, World of Warcraft, Metaplace, U World - all virtual worlds where the user can create their own paradise, far removed from real life. People can create societies that range from the democratic to the dictatorial, have avatars that resemble their ideal and can engage in actions that their real life personality would never dream of doing, from cyber-sex to virtual crime. But who creates these worlds and are they the right people to be crafting idealised societies that pretend to address and solve the inadequacies of the real world?