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On April 6, 1925, La Colonizadora was established, a company formed by Julio César Arana, the rubber baron; Carlos González, Luis Alberto Blume, Rosendo Badani, Julio Ego Aguirre, and the Italians Pascual Chiarella, Hugo Tomenotti, Esteban Campodónico, and Esteban Massa. The company's purpose was to carry out colonization work in eastern Peru, especially in an area of one million hectares, granted for exploitation to the Tomenotti Concession, and located between the Ucayali, Palcazu, Pichis, and Pachitea rivers. The company conducted an advertising campaign to attract investors to its colonization activity, establishing agricultural, mining, and industrial companies in the jungle region. The feature-length documentary Tras los Andes (hacia el paraíso peruano) was part of that campaign