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A kinetic alchemy of light and the electronic works of Nicolas Schoffer, Julio Le Parc, USCO, and Nam June Paik. An exploration of the effect-versus-content thesis of Marshall McLuhan. "TURN TURN TURN, a film of the eye-shattering, flashing, rotating light sculptures programmed by USCO to [...] the popular song, a rich electronic fugue on the word NOW: Let's take the OW out of NOW; let's turn the NO out of NOW." – Film Quarterly, 1966.