Decide how OLN overtakes Fandom's entrenched search ranking. Direction set by Entry 030: AEO wins citation, not traffic, so OLN plays two boards — be the most-cited source and own the world-model experiences a chat answer can't collapse — with rights-holder partnerships breaking incumbency. The migration pipeline brings content, community, and audience, not just the CC-BY-SA text.
Why this matters
The Fandom audit (Entry 029) names this as the make-or-break moat: you cannot 301-redirect a competitor's pages, yet the stale Fandom page typically stays Google #1 even after a community migrates, and Fandom has kept "zombie" copies alive (and once spam-filtered links to a departing wiki).
Entry 030 set the direction — and corrected the central error of assuming AEO equals traffic. The three pillars and the open work under each:
- Pillar 1 — Citability (supply). Win where answer engines cite the cleanest, freshest, Fact-grounded source rather than fight for the tenth blue link. Open: which structured-data, freshness, and authority signals that requires (building on Entry 001 single-domain authority and G-026 provenance), and the crawler policy that makes citation possible at all (G-058).
- Pillar 2 — Destination (demand). Citation is not a visit — answer engines are zero-click by design. Traffic survives only for experiences a chat answer can't collapse: interactive timelines and relationship graphs from graph edges, spoiler-/consumed-gated reading (Layer 10), canon-vs-speculation filtering, adaptive summary-vs-deep-dive, and participation. The reimagined world-model page (Entry 029) is that destination. Open: naming and building the specific un-answerable-in-chat surfaces the funnel rests on.
- Pillar 3 — Beating the zombie (incumbency). Being marginally more citable does not overcome domain-authority inertia or a page that won't die. The real lever is official rights-holder endorsement, canonical-source partnerships, and freshness/recency advantage — now load-bearing, not a footnote. Open: how those partnerships are sourced and structured.
Reusable migration pipeline — content import + community onboarding + audience transfer, generalizing the Memory Alpha wedge (Entry 009): bulk import of CC-BY-SA content, structuring it into Facts, and bringing the editors and readers, not just the text.
Success metrics — split, deliberately. "Winning discoverability" is two numbers that move independently, defended separately:
- Citation share (supply) — share of answer-engine responses in a fandom that cite OLN as a source. Measures Pillar 1.
- Referral conversion (demand) — visits and sustained sessions arriving from those citations and from search. Measures Pillar 2. A high citation share with near-zero referral conversion is the failure mode this entry exists to prevent.
(Plus rank parity vs. the incumbent as the Pillar 3 lag indicator.) Over what horizon each is judged is open.