Specific waterfall percentages, ad envelope details (formats, density caps, ad-free page types), AI licensing specifics, B2B revenue posture.
Why this matters
Revenue waterfall and contributor ad sovereignty are decided in principle (Entries 004 and 005), and Entry 036 fixes the ad architecture: the primary ad surface is the network canonical pages (revenue → network fund), communities carry their own ads (revenue → their own treasury), and the network draws on those treasuries only as a backstop. The current lean is toward affiliate / referral revenue on entity pages as a primary non-display lever — sustainability without compromising the reading experience. Still open:
- Specific waterfall percentages
- Ad envelope details — formats permitted, density caps, ad-free page types (entity pages? all canon? LoreLines?)
- Affiliate/referral specifics — which surfaces, disclosure, how revenue attributes per franchise
- Free-rider question on Franchise distribution
- R&D pool governance specifics
- AI licensing posture — opt-in vs opt-out for contributor work, how revenue routes back
- B2B / studios revenue posture (G-032)