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Network/Register/Promotional Media Assets Posters Trailers
Gap Register
G-069Public

Promotional media assets — posters, trailers, press kits

Tier 1 — Existential, blocks launch
Status
Open — slated (roadmap P-024); PD/Commons lane shipped
Owner
Creator
Why now
Covering all movies/TV/music means showing posters, trailers, and stills — but these are copyrighted expression, not facts, and not public domain (modern titles). The clean, fast path is reference-and-embed plus a press license, never copy-and-store; this needs an explicit policy before the media layer is built.
Depends on
G-002, G-068
Related
P-024, Entry 028, Entry 008, G-052, G-053, G-055, G-066, G-067, G-068, G-002

Policy for promotional media (posters/trailers/stills): they are copyrighted, not PD, and "distributed for marketing" is permission-with-conditions, not a public dedication. Store verified pointers + provenance and embed the official drop; use the PD subset (Commons/Internet Archive) freely; license the press feed for current art. Day-one coverage is a monitoring + partnership problem.

Why this matters

The real-world corpus (G-068) is metadata; users also expect posters and trailers. These sit under a different legal regime than facts — they are copyrighted expression. The common belief that "posters are public domain" is false for modern titles (the PD subset is mostly pre-1978 US works that lost notice/renewal). "Distributed for marketing" keeps the studio's copyright; it grants conditional permission, not public-domain status.

Shipped so far

The clean PD lane is live: the public renderer now enforces a Commons-only image guard (it will not display hotlinked or unvetted assets), backed by a license-verifying image-harvest handler that only ingests images whose Wikimedia Commons license checks out. Press/EPK licensing and the editorial fair-use thumbnail policy remain open below.

The mechanism: reference-and-embed, not host

  • Trailers — embed from the official YouTube/Vimeo channel (platform embedding is a granted license). Store the video ID + verified provenance, never the file. This is the Entry 028 verified-external-reference pipeline.
  • Posters / stills, three lanes:
    • PD subset (old films) — pull freely from Wikimedia Commons / Internet Archive.
    • Press / EPK license — studios distribute official assets through press rooms and electronic press kits under editorial-use terms (attribution, no alteration, windows); track those terms via G-067.
    • Editorial/fair-use display — low-res thumbnail to identify a title (the Wikipedia model); fact-specific, needs counsel and a written policy.
    • Note: TMDB and similar do not grant poster rights — those images are studio-owned.

Day-one coverage = monitoring + partnership

  • Monitoring — watch official channels (studio press rooms, official YouTube, official sites) via the G-066 pipeline + G-067 monitor + G-053 external-content monitoring; on a public drop, auto-create a verified reference/embed. Bytes stay with the studio/platform; we hold the canonical pointer.
  • Partnership — the durable engine is a press-asset license (direct or via an EPK aggregator), which is the rights-holder-partnership pillar of G-055.

Open decisions

  • Whether to pursue direct press/EPK licenses, an aggregator, or rely on embed + editorial display (counsel-dependent).
  • A written editorial/fair-use policy for thumbnails (size, attribution, removal).
  • Asset-reference data model: pointer + provenance + license terms + expiry, and how it composes with the Fact graph and Entry 028 references.
  • Takedown / terms-change handling under the No-Gotchas monitor (G-067).

Related

  • Entry 028 — verified external reference pipeline (the storage pattern)
  • Entry 008 — HellaThis (the consumer needing rich media)
  • G-052 — external-reference verification · G-053 — external-content monitoring
  • G-055 — discoverability/partnerships (press-license is the partnership lever)
  • G-066 — source nomination · G-067 — compliance monitoring
  • G-068 — real-world metadata sourcing (the metadata sibling)
  • G-002 — IP/copyright posture